200 Step Sales System to Get Your Home Sold Fast and For Top Dollar

Selling your home is a complicated task, so it is crucial to have every possible advantage you can. Here are the 200 Step Sales System to help you sell your home fast. I look forward to meeting with you.

1. Research tax records to verify full and complete legal information is available to prospective buyer(s) and buyer's agents on MLS printout.
2. Research property's ownership and deed type
3. Research property's public record information for lot size & dimensions
4. Research and verify legal description
5. Research property's land use coding and deed restrictions
6. Research property's current use and zoning
7. Verify legal name(s) of owner(s) in county's public property records
8. Research sales activity for past 6-18 months from MLS and public records databases
9. Research "Average Days on Market" for property of this type, price range, and location
10. Research competitive properties that are currently on the market.
11. Research competitive properties that have been withdrawn.
12. Research competitive properties that are currently under contract.
13. Research expired properties (properties that did not sell during their time on the market).
14. Research competitive properties that have sold in the past six months.
15. Call agents, if needed, to discuss activity on the comparable properties they have listed in the area.
16. Research the previous sales activity (if any) on your home.
17. Download and review property tax roll information
18. Prepare "Comparable Market Analysis" (CMA) to establish fair market value
19. Obtain and verify accurate methods of contacting you.
20. Gather information to help assess your needs.
21. Review current title information.
22. Measure interior room sizes.
23. Confirm lot size your copy of certified survey, if available.
24. Obtain copy of floor and pool plans, if available
25. Review current appraisal, if available.
26. Identify Home Owner Association manager, if applicable
27. Verify Home Owner Association fees, if applicable
28. Verify security system, current term of service and whether owned or leased.
29. Verify if you have a transferable Termite Bond or Warranty.
30. Ascertain need for lead-based paint disclosure

31. Verify if property has rental units involved; if so, make copies of all leases, verify all rent and deposits, inform tenants of listing and discuss how showings will be handled.
32. Compile list of repairs and maintenance items.
33. Prepare showing instructions for buyers' agents and agree on showing time window with you.
34. Assess your timing.
35. Assess your motivation.
36. Assess your sales goals.
37. Assess your immediate concerns.
38. Ask you questions about the property and yourselves to learn how to better serve and provide helpful information if needed.
39. Discuss your purchase plans and determine how Mike can assist you in your next purchase (local, new home construction, investment, relocation or Finding a rental Property) or if we can research and find a qualified agent to assist you in your new location.
40. Determine how quickly you need to move.
41. Obtain information that will help Mike to prepare the listing, advertising and marketing materials. Questions will include: What type of improvements have you done to your house in the past five years? What other features of your home make it attractive to buyers? (Type of cabinets, flooring, decks, pool, fireplaces, etc.) What do you think the home is worth? How much do you owe on the property?
42. Prepare you by asking you to gather home information: to have copy of deed, current tax bill, copy of a survey, copy of your title policy available (to potentially save you money).
43. Obtain one set of keys which will be inserted in the lockbox.
44. Perform Interior Décor Assessment
45. Review results of Interior Décor Assessment and suggest changes to shorten time on market.
46. Perform exterior "Curb Appeal Assessment" of subject property.
47. Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability.
48. Give you an overview of current market conditions and projections.
49. Provide Home Audit to discuss constructive changes to your home to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested buyer.
50. Provide you with home showing guidelines to help have the home prepared for appointments. (i.e. lighting, soft music, etc.)
51. Review and explain all clauses in Listing Agreement (and addendums, if applicable).
52. Enter your name, address, phone number, and email address in order to keep you informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of your property.
53. Compile and assemble formal file on property
54. Present Comparable Market Analysis (CMA) Results to you, including comparables, solds, current listings and expired listings.
55. Offer pricing strategy based on professional judgment and interpretation of current market conditions.
56. Assist you in strategically pricing home to enable it to show up on more MLS Searches.
57. Discuss goals with you to market effectively.
58. Discuss and present strategic master marketing plan.
59. Explore method of pricing your property below comparable value to bring the most buyers to your property quickly.
60. Present and discuss Mike's Program to market your home the most effectively and bring the most buyers to you in the shortest amount of time
61. Explore the option of marketing your home with an incentive of buying down points on the buyers' loan; potential results are: you retain a higher agreed upon price (which results in more proceeds to you) and the buyer saves on monthly payments and a tax credit.
62. Prepare an equity analysis to show you expenses, closing costs and net proceeds.
63. Explain the use of the Seller's Property Disclosure Statement you will complete, and that will be presented to the buyer of your home. This will help you avoid devastating setbacks and preserve your legal rights.
64. Take full color digital photographs of the inside and outside of your home for marketing flyers, advertisements and the Internet.
65. Set up Home Warranty, if you choose, to protect your home during listing period and for 12 months after the sale to reassure buyer of the quality of your home.

66. Install lockbox to allow buyers and their agents to view your home conveniently but does not compromise your family's security.
67. Write remarks within the MLS system specifying how you want the property to be shown.
68. Prepare showing instructions for buyers' agents and agree on showing time window with you.
69. Prepare detailed list of property amenities to have readily available at your home, to include in Marketing Booklet, and assess market impact
70. Prepare MLS property Profile Sheet
71. Proofread MLS database listing for accuracy – including proper placement in mapping function
72. Enter property data from Profile Sheet into MLS Listing Database
73. Electronically submit your home listing information to The Multiple Listing Service for exposure to all active real estate agents in the area.
74. Immediately submit digital photos of the interior and exterior of your home to the MLS at the same time listing is input allowing buyers and agents to view pictures when narrowing down homes they will actually tour.
75. Add property to RE/MAX Property Connection New Listings list; provide information directly to RE/MAX Property Connection Agents when potential buyers call for details.
76. Provide you with signed copies of Listing Agreement
77. Explain marketing benefits of Home Owner Warranty with you.
78. Assist you with completion of Home Owner Warranty application.
79. Submit Home Warranty application for conveyance at time of sale.
80. Explain to you all Internet marketing efforts undertaken on your behalf to sell your home more quickly.
81. Provide you with the opportunity to submit and approve copy for marketing.
82. Review RE/MAX Property Connection Full Service Marketing System and the benefits provided, resulting in the rapid sale of your property.
83. Offer Realtor tour, if applicable, to provide you with professional feedback and additional ways to best promote your home
84. Offer a Broker's Open, if applicable, to promote your property to local Realtors® and their customers, to maximize showings
85. Create effective advertisements in different media to gain maximum exposure for your home.
86. Prepare mailing and contact lists
87. Create, order, and mail or email direct mail postcards, as applicable, to promote the value of your home over others on the market.
88. Create, print, assemble, and mail compelling flyers to hand deliver and/or mail and/or email to target customers, to stimulate calls on your home.
89. Advise Network Referral Program, Client Referral Networks and other cross marketing groups of listing.
90. Provide marketing data to buyers coming from referral and other networks.
91. Create a marketing property brochure of features and lifestyle benefits of your home for use by buyer agents showing your home. This will be prominently displayed in your kitchen or dining room.
92. Prepare copies of Seller's Disclosures and Home Owner's Disclosures to be placed in your home to be available for buyers; these are to be included in a contract.
93. Create a custom "Home Marketing Book" to be placed in your home for buyers & buyer's agents to reference home features, area map, plat/lot map, floor plan (if available), tax information, and other possible buyer benefits. Provide 5 for your property, and replace as needed. This makes your home stand apart in the buyers' minds long after they have left your property.
94. Deliver "Home Marketing Book" to your property and display in prominent location for buyers' easy access.
95. Respond immediately to requests for information through Multiple Internet Real estate Websites, which is a highly effective way to communicate with buyers who are interested in your property. Over 84% of all inquiries come from the Internet.
96. Respond immediately to requests for information from phone calls from buyers or buyer's agents regarding your property.
97. Respond immediately to requests for information from buyers from my exclusive website and other marketing efforts.
98. Convey all price changes promptly to Internet real estate sites
99. Capture feedback from Realtors® after all showings
100. Place regular weekly update calls or emails to you to discuss all showings, marketing, and pricing.

101. Research weekly current laws, interest rates, and insurance conditions as it relates to the housing industry, and specifically how it impacts the sale of your property. Notify you of any conditions promptly.
102. Notify you immediately of any offers, potential offers, or interest in your property.
103. Discuss feedback from showing agents with you to determine if changes will accelerate the sale.
104. Search the MLS System for Realtors most likely working with interested and capable buyers matching your home, then fax or email copies of your home listing information for them to review immediately.
105. Maximize showing potential through professional signage. RE/MAX has one of the most recognizable logo and trademark in the Real Estate market.
106. Install RE/MAX Property Connection sign in front yard, unless restricted by Home Owners Association.
107. Market your home on thousands of internet sites, including the following: Realtor.com, yahoo.com, Homesincolorado.com, Zillow,Trulia,Facebook,Twitter,Linkedin.com and all competitor real estate sites, and hundreds more specifically designed to market your specific property.
108. Mike Lembeck is the exclusive Real Estate Broker for mikelembeck.com and southocrealtors.com
109. Submit a crisp, clean digital visual tour of pictures of your house, complete with personally written remarks detailing your home and upload on all websites.
110. If Open House is to be held, market it effectively to attract the most buyers to your home.
111. Target market to determine who the most likely buyer willing to pay the highest price will be.
112. Discuss marketing ideas with "Mastermind" group of top Realtors from RE/MAX Property Connection and across the country.
113. Make info box or tube available under "For Sale" sign making feature sheets available to those passing by.
114. Use other marketing techniques; such as offering free reports to attract potential buyers who call or request information.
115. Help you to prepare information on utilities and services the buyer will need to know when transferring after closing.
116. Prepare a financing sheet with several financing plans to educate buyers on methods to purchase your home.
117. Advertise home to my VIP Buyers as well as all qualified buyers in my database.
118. Distribute information by email to all agents in my RE/MAX Property Connection Network. Promote your home to local lenders with potential buyers who are relocating to our area.
119. Promote the benefits of your property to all agents in my office, and update them on any changes so they may convey information to their buyers.
120. Promote your home to top Realtors in other areas.
121. Log in all home showings to keep record of marketing activity and potential purchasers.
122. Follow up with all the agents who have shown your home via e-mail or personal phone call to answer questions they may have.
123. Send a personalized letter or postcard to residents in your immediate neighborhood promoting the features and lifestyle benefits of your home. Often neighbors know of friends or family members who are thinking of moving into the neighborhood.
124. Prepare a weekly market analysis update of any activity in your neighborhood (i.e.: new homes on the market, homes that have sold etc) to keep you informed about key market conditions within your area.
125. Pre-qualify all buyers whom our agents will bring to your home before showings to avoid wasting your time with unqualified showings and buyers.
126. Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale.
127. Provide Open Houses with a licensed Realtor at your request.
128. Handle paperwork if price adjustment needed.
129. Screen all calls for qualified buyers and protect you from curiosity seekers.
130. Receive and review all Offers to Purchase contracts submitted by buyers or buyers' Agents to determine best negotiation position.

131. Contact buyers' agents to review buyer's qualifications and discuss offer
132. Evaluate offer(s) and prepare a "net sheet" on each for you for comparison purposes, if requested
133. Counsel you on offers. Explain merits and weakness of each component of each offer
134. Fax or deliver Seller's Disclosure form to buyer's agent or buyer (upon request and prior to offer being made if possible)
135. Confirm buyer is pre-qualified by calling Loan Officer, if information is available.
136. Obtain pre-qualification letter on buyer from Loan Officer
137. Use strategic negotiation tactics to negotiate highest price and best terms for you and your situation.
138. Prepare and convey any counteroffers, acceptance or amendments to buyer's agent.
139. Deliver copies of contract and all addendums to closing agent.
140. When an Offer to Purchase Contract is accepted and signed by you, deliver signed offer to buyer's agent.
141. Record and promptly deposit buyer's earnest money in escrow account.
142. Deliver copies of fully executed purchase contract to you
143. Deliver copies of Offer to Purchase contract to Selling Agent.
144. Ensure copies of purchase contract are delivered to lender.
145. Provide copies of executed purchase contract for office file.
146. Provide copies of executed purchase contract to Title Agency
147. Advise you in handling any additional offers to purchase that may be submitted between contract and closing.
148. Change status in MLS to "Sale Pending."
149. Review buyer's credit report results, if available and advise you of worst and best case scenarios.
150. Assist buyer with obtaining financing, if applicable, and follow-up as necessary.
151. Coordinate with lender on Discount Points being locked in with dates.
152. Deliver unrecorded property information to buyer.
153. Assist with septic system inspection, if applicable.
154. Receive and review septic system report and assess any possible impact on sale.
155. Deliver copy of septic system inspection report lender & buyer.
156. Assist in coordinating termite inspection.
157. Assist in coordinating mold inspection ordered, if required.
158. Assist in coordinating home inspection and handle contingencies, if any.
159. Confirm verifications of deposit & buyer's employment have been returned.
160. Assist in the loan processing with the underwriter, if necessary.
161. Contact lender, as necessary, to ensure processing is on track.
162. Relay final approval of buyer's loan application to you.
163. Coordinate buyer's professional home inspection with you.
164. Review home inspector's report.
165. Assist seller with identifying trustworthy contractors to perform any required repairs.
166. Assist in scheduling appraisal.
167. Provide comparable sales used in market pricing to Appraiser, if necessary.
168. Follow-up on appraisal, if required.
169. Assist seller in questioning appraisal report if it seems too low.

170. Coordinate closing process with buyer's agent and lender.
171. Update closing forms & files.
172. Ensure all parties have all forms and information needed to close the sale.
173. Confirm closing date and time and notify all parties.
174. Assist in solving any title problems (boundary disputes, easements, etc).
175. Work with buyer's agent in scheduling and conducting buyer's final walk-through prior to closing.
176. Research all tax, HOA, utility and other applicable pro-rations.
177. Request final closing figures from closing agent.
178. Receive and carefully review closing figures on HUD settlement statement to ensure accuracy of preparation.
179. Review final figures on HUD statement with you before closing.
180. Forward verified closing figures to buyer's agent.
181. Request copy of closing documents from closing agent.
182. Confirm buyer and buyer's agent have received title insurance commitment.
183. Provide "Home Owners Warranty" for availability at closing, if applicable.
184. Review all closing documents carefully for errors.
185. Forward closing documents to absentee seller, as necessary.
186. Review documents with closing agent.
187. Ensure earnest money deposit is sent from escrow account to closing agent.
188. Coordinate financing, final inspections, closing and possession activities on your behalf to help ensure a smooth closing.
189. Assist in scheduling the closing date for you and all parties.
190. Coordinate closing with your next purchase and resolve any timing problems.
191. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of garbage days/recycling, mail procedures etc.).
192. Have a "no surprises" closing and present seller a net proceeds check at closing.
193. Change MLS listing status to Sold. Enter sale date and price, selling broker and agent's ID numbers, etc.
194. Answer questions about filing claims with Home Owner Warranty Company if requested.

195. Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied.
196. Respond to any follow-on calls and provide any additional information required from office files.
197. Help you relocate locally, or out of area with highly experienced agents across the globe - you are sure to have the highest quality agent to help you on both sides of your move to make it worry and stress free.
198. Send letter with picture of your new home on it - delivered to 20 friends and family, providing your change of address.
199. RE/MAX Property Connection at the Mission Viejo office is comprised of experienced, highly qualified agents. You benefit from the experience and contacts of the most professional, exceptional Realtors® available to anyone!
200. Mike Lembeck is a devoted, full time Real Estate Broker for past 30 years - not a part time real estate agent. Your benefits include my expertise, and a wide range of market areas to promote your home.

We know that you have many choices when working with Real Estate companies. We don't take it lightly that you are placing your trust with RE/MAX Property Connection. Whether you are relocating, buying a new home, selling your house, or conducting any other type of real estate transaction, our commitment to you is that we will provide the best service in the industry.